ruben van as

Y the Wait

services

[MARKETING]

[UX]

[UI]

completion

2021

During COVID Y the Wait found an opportunity to help digitise restaurants and other hospitality services to have an online presence and help with creating a smooth physical restaurant experience.

[CHALLENGE]

How to sell the service

With creating a new service like Y the Wait comes a story to tell, what are you providing and how will it help your clients. I had to come up with a story and a brand to sell the service.

[SOLUTION]

The assignment

Design a website reflecting the story and unique selling points for end-users as well as businesses.

[approach]

The solution

I split the website in two, creating equal layouts that show different content relevant for end-users or businesses. The content can be switched by dragging the layout from one side to the other. The header was designed to reflect the people we were trying to reach with a interesting heading to support our message. Underneath I designed a map that shows what services are provided in what country.

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