After acquiring a skilled team of developers, Skoon entered a new phase of the product development cycle with wanting to focus more on usability. The technology had been built and has proven succesful but it lacked an appealing look and feel needed for targeting the bigger market.

To convince your audience that you are the new player in the market that is going to make changes, you'll need to look like it. A new brand identity with vibrant colours and a clean design helps Skoon in conveying their goals and ambitions.

With a new brand identity the next step is to upgrade the software to this new style, at the same time the software needs a close look in terms of UX. By creating a design library all different platforms within Skoon can be aligned in terms of style and usability. After implementing the design library together with the developers we are working on improving the usability of Skoon by incremental development cycles.