< BACK TO PROJECTS
Lombok Local Tours
services
[BRANDING]
[UI]
[UX]
[WEB DESIGN]
completion
2026
[CHALLENGE]

Turning interest into excitement

Tour booking platforms are often functional but uninspiring. Many present tours as lists of options rather than experiences to look forward to. The challenge was to design a website that doesn’t just inform users, but actively builds anticipation.

[SOLUTION]

A visually driven tour experience

The focus of Lombok Local Tours is the look and feel. The website uses bold visuals, layered layouts, and motion to immerse users in the atmosphere of Lombok before they even book. Instead of feeling transactional, the platform aims to feel like the start of a journey.

AI played a supporting role in the creative process. Custom Batik-inspired patterns and visual assets were generated using AI, strengthening the identity and connecting the design language to local culture.

[approach]

Designing emotion first, conversion second

The goal was to create a unique user experience built around excitement and exploration. A strong emphasis was placed on mobile-first design, as most travelers browse and book tours while already on the move. Layouts, typography, and interactions were optimized for small screens to keep the experience fast, clear, and visually immersive.

  • Webflow was used to build the full website
  • AI-assisted custom code enabled booking interactions and animations
  • Micro-interactions and transitions guide users through the page
  • Content hierarchy emphasizes experience over logistics
  • Visual storytelling highlights what it actually feels like to be on a tour

Custom code generated with AI was implemented for the booking module and animated elements, allowing for interaction beyond standard Webflow functionality while keeping development time efficient.

The result is a website that feels alive inviting users not just to book a tour, but to picture themselves there.

No items found.
< BACK TO PROJECTS
Lombok Local Tours
services
[BRANDING]
[UI]
[UX]
[WEB DESIGN]
completion
2026
BACK TO OVERVIEW

[ ux ] [ ui ] [ visual ] [ concept ] [ figma ] [ webflow ] [ coding ]

info@rubenvanas.nl
© 2035 ruben van as