Project details
%402x.svg){kind=icon}
A challenge to design a new fashion platform
Define is born from a deep interest in the Amsterdam fashion scene.
The challenge
How to find brands to feature & connect to the audience
Designing a cool website is the easy part, finding a group of people and brands who want to join is hard.
The solution
An Instagram community for the unique
By creating a community on Instagram we can engage with the audience and guide them towards our webshop, where we can connect them to small upcoming streetwear brands from Amsterdam.
the Approach
Connect to small brands which need exposure
By acting as the middle man we support the small business by providing exposure and we help our followers find new and unique brands.