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Barista 010
services
[BRANDING]
[GRAPHIC DESIGN]
completion
2025
Barista 010 is a branding project for a hands-on coffee course that helps everyday espresso machine owners become confident home baristas.
[CHALLENGE]
Translating Barista Expertise to a Broad Audience
Most people own an espresso machine but barely scratch its potential. Coffee education often feels technical, intimidating, and overly professional. The challenge was to make barista skills feel accessible while keeping the brand credible and inspiring.
[SOLUTION]
A Brand System That Teaches and Scales
Barista 010 presents coffee craftsmanship in a clear, friendly, and motivating way. The identity is designed as a flexible system that works across digital, physical, and educational touchpoints. It visually demonstrates how beginners can grow within the brand.
[approach]
Designing an Approachable Brand with Coffee Culture at Its Core
The goal was to create a brand that feels approachable while still reflecting the atmosphere of modern coffee shops. The identity encourages a “become your own barista” mindset without feeling intimidating. Real-world visuals were used to explore how this feeling translates across different touchpoints.
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